SEO is the process of getting higher rank in the major search engines like Google, Alta vista and Yahoo. Keywords are one of the important tools that are used to make a particular website have a higher status in the major search engines. Choosing the right keyword is essential for the process of search engine optimization of a particular website. However, content or article writing is another important process via which a number of back links can be generated as well as helps in promoting the website on the World Wide Web. SEO is the method of promoting and marketing a website and drawing potential customers along with have a higher ranking in the search engines.